SMALL BUSINESS MAGAZINE REACH FINAL OF CREATIVE AWARD

SMALL BUSINESS MAGAZINE REACH FINAL OF CREATIVE AWARD

Your Entrepreneur Magazine has reached the final of the Creative Innovation and New Markets Award in this year’s CreativityWorks Awards. An ‘Oscar’ style awards ceremony will take place in May to announce the winner.

The YEM team have just rolled out the magazine across the whole of the Northwest region and entered into the Cheshire, Cumbria and Merseyside areas. Although enterprise agencies in these counties have already been receiving the magazine, the team plan to distribute 64% of the 10,000 copies that they distribute into these three new areas, and will gradually double their distribution over the next 6 months.

YEM is a unique business magazine focused on helping start up and growing businesses to succeed. Launched as a response to the lack of information about where new businesses can access support, advice and funding, the magazine, although locally focussed, has subscribers as far away as Surrey.

Sam Fletcher, Managing Director of Redwelly Media, the creative company behind the publication said, “When I started the design agency, I only found out about the various support available, through referrals. Business support agencies offer fantastic services to small businesses and I believe that as many businesses as possible need to be aware of them, to take advantage of the free advice and support available.”

“My background is publishing and when I started Redwelly, I wanted to manage publications for other companies, so needed a flagship title to use as a tool to market to those companies. YEM has taken off completely and now operates as its own project, rather than a project of Redwelly. Incidentally, Redwelly has also changed direction and we have undertaken creative brochure work for clients such as Birmingham City Council, The Princes Trust and Sutton Coldfield College, which is a great portfolio for year one.”

The magazine has received fantastic feedback and the team regularly get emails and letters of support from people that love the title. Lucy Hamlin, Communications Manager at Redwelly added, ‘I am constantly replying to messages from people who want an edition of YEM in their region. We are planning to roll out into other areas and expect to launch our second region towards the end of this year, but at the moment we are really concentrating on getting YEM North West secured.”

Based in The Business Development Centre on the canal at Eanam Wharf, Blackburn, the team are in constant contact with visitors to the centre. Lorraine Bradley, Facilities Manager at Eanam said, “I was both surprised and impressed with the quality and fresh look of YEM. The content is interesting but also informative. Working with business start-ups, I am aware of the minefield of information available and feel that YEM provides articles of interest to anyone in business.”

For further details contact Lucy Hamlin or Sam Fletcher of Redwelly Media Ltd on 01254 697813. Visit www.ye-mag.co.uk to subscribe to YEM for only £18 plus p&p

Written by The Editor on April 10th, 2006 with no comments.
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